Resources and insights
The latest industry news, interviews, technologies, and resources.
Lead Generation
Wondering what the difference is between demand generation and lead generation? Read our blog post to find out!
Lead Generation
Want to know more about lead gen in practice? Read our blog post!
Customer Journey
In order to understand your market and develop a successful marketing strategy, you need to determine who your target market is. Creating different buyer personas can help you do that.
Buyer Persona
Seeking some inspiration for your buyer personas? We promise you'll get inspired now!
Lead Generation
How to tackle smart lead generation? Read our article to find out!
Customer Journey
Looking for improving your customer journey? Look no further and read our guide!
Customer Experience
How can you boost customer experience with ByDiscovery, and why should you start today?
Marketing
What is persona-driven marketing strategy, and why should you care? Read our blog post!
Personalization
There's a reason why Amazon, Netflix, and other top companies personalize their customer experience: it works.
Buyer Persona
Do you know who your ideal customer is? If not, you need to create buyer personas for your business.