Resources and insights
The latest industry news, interviews, technologies, and resources.
Wondering what the difference is between demand generation and lead generation? Read our blog post to find out!
Want to know more about lead gen in practice? Read our blog post!
In order to understand your market and develop a successful marketing strategy, you need to determine who your target market is. Creating different buyer personas can help you do that.
Seeking some inspiration for your buyer personas? We promise you'll get inspired now!
How to tackle smart lead generation? Read our article to find out!
Looking for improving your customer journey? Look no further and read our guide!
How can you boost customer experience with ByDiscovery, and why should you start today?
What is persona-driven marketing strategy, and why should you care? Read our blog post!
There's a reason why Amazon, Netflix, and other top companies personalize their customer experience: it works.
Do you know who your ideal customer is? If not, you need to create buyer personas for your business.